Portfolio
Helping Teams Achieve Customer-Centric Innovation
Consulting Services
Mysidecar.io – I collaborated with the founding team to design the initial user experiences, testing the business value of their Product Marketing AI platform. Currently, I mentor the CEO on Product strategy and provide targeted feedback to refine the platform’s development.
Talento y Legado – As fractional Head of Customer Experience and Projects, I implement processes and tools that enhance the customer journey and user experience for the company’s leadership and team-building services.
Orchestra.com – I partnered with the founder to create a custom workshop, teaching teams to effectively process customer feedback and turn it into prioritized opportunities for building standout products and services.
Product Director
As Product Director, I led three critical teams—Product Design, Customer Support and Education, and Product Management—to drive our vision forward.
During this period, I introduced frameworks to enhance customer discovery and streamline product delivery, transforming a small, local product into a global SaaS platform supporting over 30 countries and available in 10+ languages.
Together, we achieved a 95% customer satisfaction rating by strategically integrating technology with exceptional customer service.
Sr. Product Manager
As Senior Product Manager at a fintech company developing its flagship technology, I led initiatives to enhance the customer experience across the product team.
In this role, we implemented continuous discovery practices, opportunity trees, focus and beta groups to ensure we stayed close to customer needs. We tailored our agile frameworks to better fit our team’s evolving goals and established our first dedicated UX/UI team, delivering clear, streamlined user experiences.
© 2024 Mariana Salazar
